Hi, I am Susanne and I’m a marketing specialist with more than ten years of experience in B2B.
I graduated from the University of Erlangen-Nuremberg with a Master of Arts in media science and am passionate about growth hacking, mind-mapping, sketchnoting and learning something new every day.
To me marketing is about creating powerful, authentic and engaging stories around a brand. Stories work because our human brains are not only designed to remember them but are also stimulated when we listen to them.
But to tell the story right, marketers need to be able to do two important things: perceive the product, service or technology through the eyes of a customer and become an interface between sales, R&D and engineering.
Only when the needs and interests of our customer are always in focus can we create truly useful content, spark genuine enthusiasm and build long-term relationships.